Welcome, I'm Joe Callin. I'm a developer who stumbled into Salesforce more by accident than design. A series of calls and conversations later, I was doing what people call important things: building modular component libraries, reusable assets, and scalable solutions across Experience, Sales, and Service Cloud. I still can't tell you whose idea that was but I am loving the journey.
Salesforce Principal Developer & Architect
Over twelve years in software development: web and integration at IBM, then Salesforce architecture and delivery at 7Summits and Accenture Federal Services. I've led work across federal, education, and commercial products and grown from individual contributor to Manager. I care about clear design, maintainable systems, and teams that ship.
Lead Salesforce Development Engineer
– Present
Salesforce Principal Developer & Architect, Manager
– Present
Progression
Salesforce Technical Lead / Developer
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Progression
Web Developer
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In a kitchen you learn to chop and season before you worry about gourmet plating; in development, you learn the fundamentals before you skip steps or lean on shortcuts. Same idea at the component level: build core components (text, action, input) correctly and accessibly first; then forms and features come faster and stay consistent. I document these standards at docs.jcallin.dev.
If the product isn't usable by everyone, the experience has failed; accessibility is not an afterthought.
Build today's use case in an extensible way; small tweaks today (e.g. button color or label) should not paint you into a corner.
Work with design and UX instead of dismissing ideas as too hard or costly. Start from the "blue sky" and let scope, timeline, or budget scale back rather than the developer.
Willingness to learn and self-motivation matter more than the piece of paper; doing it the right way is the goal.
I value hands-on experience and continuous learning; certifications are one signal among many.
Integrated Service Cloud for reviewers and approvers with Experience Cloud for applicants. Screen flows and custom LWCs streamlined the review process and reduced turnaround time.
Transformed the annual review workflow with an Experience Cloud site for feedback requests, an internal CRM for HR, and a separate Experience site for project and account leads to manage performance ratings.
Maintained and enhanced company Sales Cloud implementation with feature development, bug fixes, and an AppExchange-based overhaul with custom enhancements.
Co-founded and led development of modular accelerators to expedite client implementations, reducing reliance on senior staff for common Salesforce solutions.
Field Service Lightning-enabled self-service portal for customers to request onsite auto repair, track technician location, and manage service subscriptions.
Sales Cloud-based solution allowing customers to obtain policies, manage existing policies, and file claims online.